Getting Coaches Paid with Laura Hulleman
The business of getting clients, generating leads and building a profitable coaching business your way.
You may be very good at coaching and still have no idea how to consistently get coaching clients.
That’s because learning how to coach and learning how to build a coaching business are two completely different skill sets.
Getting Coaches Paid is for life coaches, business coaches, relationship coaches, health and wellness coaches, fitness coaches, career coaches, executive coaches and other professional coaches who want practical help finding clients, talking about what they do, generating leads, selling their coaching and building a business that actually works for them.
Hosted by Laura Hulleman, creator of the Endotype Formula™, the show looks at the business of coaching through a different lens: understanding how you work, how your clients work, and why the same marketing or sales strategy does not work the same way for everyone.
Being a great coach does not automatically make you good at getting clients.
Most coaches were trained to help people.
They were not necessarily trained to:
explain clearly what they do
find the right people
generate leads
create offers people understand
have effective sales conversations
market consistently
choose business strategies that fit the way they actually work
That is the gap Getting Coaches Paid is here to close.
The show is about the practical business skills coaches need to turn their expertise into clients, income and a sustainable coaching business — without assuming there is one right way every coach should do it.
What you’ll hear on Getting Coaches Paid
Laura Answers
Real questions from coaches.
Clear answers.
Laura takes questions about marketing, clients, messaging, sales, offers and the everyday decisions that come with running a coaching business.
Expert Conversations
Experts who help coaches do business better.
Conversations with people who can help coaches improve the parts of business they were never trained to do — marketing, sales, money, operations, technology, leadership and more.
Coaching Sessions
Real coaches. Real businesses.
Real strategy.
Listen in as Laura works through an actual business challenge with a coach, including what is already working, what may be getting in the way and what the next move could be.
Endotype Deep Dives
Business strategy through the Endotype Formula.
Deeper solo episodes exploring how different coaches and clients think, communicate, decide, respond to fear and take action — and what that means for marketing, coaching and business development.
Why the Endotype Formula matters in a coaching business
Endotype Formula™ is a system for coaches that helps them understand how their clients work.
It gives coaches a framework for recognizing differences in how people process information, communicate, make decisions, respond to fear, become motivated and create change.
That matters inside a coaching session.
It also matters in business.
Your clients may not respond to the same language, the same sales process, the same motivation or the same coaching approach.
On Getting Coaches Paid, Laura uses Endotype Formula alongside practical business strategy to help coaches understand both sides of the equation:
How do I run my coaching business more effectively?
and
How do I better understand the people I am trying to help?
How Can I Get Coaching Clients?
How can I get coaching clients? Laura Hulleman explains the two things coaches need to do, why more marketing isn't always the answer, and how Endotype helps.
How to Choose Coach Collaborations That Actually Bring You Clients
Learn how to evaluate podcasts, summits, stages, and coach collaborations so you can choose opportunities that are actually worth your time.
How to Sell Coaching Without Feeling Pushy or Awkward
Learn a two-decision sales call framework that helps coaches sell with less pressure, coach first, and know when a client is truly ready.
How to Get Clients From Podcast Guesting
Learn how coaches can turn podcast guest appearances into clients by choosing the right shows, creating a strong lead magnet, and promoting each episode.
About Laura Hulleman
Laura Hulleman is the creator of Endotype Formula™ and a business and marketing strategist for coaches.
She helps coaches better understand their clients, clarify their work, improve their marketing and choose business strategies that fit the way they actually operate.
After years working with coaches, Laura saw the same problem repeatedly: excellent coaches were struggling financially not because they were bad coaches, but because they had been trained in coaching rather than the business of coaching.
Getting Coaches Paid is where she teaches that missing piece.
Listen to Getting Coaches Paid
