How can I get coaching clients? After 16 years in the coaching industry, helping hundreds of coaches build their businesses and interviewing more than a hundred coaches, I can tell you there are two things you need to do to start getting clients.

First, you need to understand what you uniquely do as a coach and be able to explain it in real human words. Second, you need to go talk to people. Simple, right? But not necessarily easy.

You've probably heard all kinds of advice about getting coaching clients. Post consistently on social media. Build an email list. Create lead magnets. Run workshops. Start a Facebook group. Do reels. Don't do reels. Do videos. Don't do videos. Dance!

I'm not saying any of those things are necessarily wrong. But none of them is going to help much if the people you're talking to don't understand what makes your coaching valuable or why they should hire you. And this is where understanding your Endotype can make a real difference. It helps you recognize the coaching superpowers that come naturally to you, the people who value those strengths, and how to begin explaining what you do so your ideal clients actually understand.

Listen to the Episode

About This Episode

You've tried all the things. Networking, social media, workshops, lead magnets, maybe even paid advertising. You've listened to the experts, gathered information, and done your best to apply what you've learned. And you're still wondering why you're not getting coaching clients.

My friend, you're not the only one asking that question. It's something I hear from new coaches who are trying to get their first clients, and from experienced coaches whose businesses have stopped working the way they used to.

In this Endotype deep dive, we're talking about the two things I believe every coach needs to figure out before getting caught up in all the marketing advice out there: understanding what you uniquely do and learning how to explain it so other people understand.

We'll look at the difference between mass marketing and the more personal approach that helps coaches connect with their first clients. I'll explain how your Endotype reveals your natural coaching superpowers and why those strengths matter to the people who want to hire you.

I'm also sharing three stories from coaches who began getting different results once they understood themselves and changed the way they communicated their work. Because getting clients isn't necessarily about doing more marketing. Sometimes it's about helping people understand what you actually do.

What You'll Learn

• Why following all the usual marketing advice isn't necessarily going to bring you coaching clients.

• The two things you need to understand before worrying about growing your audience, building funnels, or running advertisements.

• How your Endotype helps you recognize your natural coaching superpowers and the clients who value them.

• Why the language coaches use to explain their work can actually keep potential clients from recognizing that they need help.

• What changed for three coaches who learned to explain their unique work and started building their businesses in ways that fit them.

Questions This Episode Answers

How do I get coaching clients when I've tried everything?

If you're like a lot of the coaches I work with, you've tried just about every marketing strategy somebody has suggested. You've been told that sales are a numbers game, that you need to post more consistently, that your email list is the only list you really own, and that maybe you should create a $14 product to get people in the door.

I don't know about you, but $14 doesn't pay my mortgage.

I'm not saying those marketing ideas are wrong. The problem is that you're a solopreneur. You can't possibly do all of them, and you shouldn't have to. Most of those strategies are forms of mass marketing, and that's not necessarily what you need when you're trying to get your first clients. You need something a little more intimate.

You need to understand what you uniquely do, learn how to explain it to somebody who might actually need your help, and then get out there and talk to people. That's where I'd have you start before adding another marketing project to your already full plate.

Why isn't networking getting me coaching clients?

I worked with a coach who was a big believer in networking. She ran her own networking groups, attended other groups regularly, and was putting herself in rooms with people who could potentially become clients. But she wasn't getting clients, and she was frustrated.

We worked on understanding what she uniquely did as a coach and how to explain that in terms of her Endotype and the problems her clients were actually trying to solve. Then she went back to the exact same networking groups she'd always attended. Suddenly, the response was different.

People were approaching her afterward and asking to meet. Men in the room were telling her she needed to speak with their wives. Others wanted to connect her with colleagues or invite her to speak to women's groups.

Think about that for a minute. Same networking groups. Same people in the room. She hadn't found some magical new marketing opportunity. The only thing that changed was how she explained what she did. Sometimes the people who need you are already standing right in front of you. They just don't understand why they need you yet.

How does knowing my Endotype help me attract coaching clients?

One of the interesting things I've noticed working with coaches is that they often have a hard time recognizing their own coaching superpowers. They'll try to make those strengths into something more complicated, more impressive, or something they've worked really hard to develop.

But in reality, your coaching superpowers are often the things that come easiest and most naturally to you. They're the things you do without even thinking about them, which is exactly why they're so easy to overlook.

Your clients notice, though. They're the ones saying things like, "Every time I talk to you, you make me feel this way," or recognizing that there's something about working with you that they aren't getting somewhere else.

The Endotype Formula helps you identify those natural strengths. And here's the really interesting part: your Endotype has coaching superpowers that other Endotypes crave. When you understand what you naturally bring to your coaching and who values those strengths, you can begin explaining your work in a way that helps those people recognize why they want to work with you.

You don't need to become a different kind of coach. You need to understand what makes you valuable as the coach you already are.

Why don't potential clients understand what I do as a coach?

I was sitting with my mom in Florida, watching television, when a commercial came on. There was a woman standing in this beautiful outdoor setting, talking about "grounding in nature to manifest abundance."

I laughed because I immediately recognized it as coach-speak. My mom asked how I knew that was a coach, and I explained that those were the kinds of words coaches use. She looked at me and said, "Laura, those aren't real human words." She had absolutely no idea what that woman was talking about. And a light bulb went off for me.

My mom could have been so many coaches' best client. Health coaches, financial coaches, relationship coaches, parenting coaches. She had experienced real struggles in her life, and there were coaches who could have helped her. But if she couldn't understand what they were saying, how would she recognize that they had something she needed?

I hear this same language at networking events and see it on coaching websites and social media all the time. Coaches are trying to sound powerful, confident, intelligent, and maybe a little magical. But in all those words, they're losing the power of what they're actually trying to communicate.

Your ideal clients are already describing their problems and the solutions they want. You need to learn to use their words instead of expecting them to understand yours.

Do I need social media, paid ads, or a big audience to get coaching clients?

Let's think about this in terms of beverages, shall we?

Coca-Cola and Pepsi do mass marketing. They sponsor events, create memorable advertising campaigns, and put their brands in front of millions of people. That works because people already know what Coca-Cola and Pepsi are. They don't need somebody to explain the product to them.

But when a new beverage company enters the market, it has a different problem. People don't know what it is yet. So that company might start by getting a handful of people excited about the product, offering samples, or connecting with influencers who already reach the people it wants to serve.

Now think about your coaching business. If you walk into a networking event and introduce yourself by saying, "Hi, I'm a health coach," there's a pretty good chance some people in that room won't actually know what you do.

Are you going to put them on a diet? Give them a workout plan? Sell them supplements? Make them eat a salad? They don't know, and they're probably not going to ask.

That's why I wouldn't tell a newer coach to start by doing more mass marketing. I'd tell her to understand what she uniquely does, explain it in words people recognize, and begin having conversations with real people. Social media, email lists, workshops, and paid advertising can all be useful. But first, you need to give people something they understand and have a reason to want.

What Endotype Changes About This

This is one of the things we explore in the Endotype Formula. Your natural coaching strengths aren't necessarily the same as another coach's, even when you have the same certification or work in the same industry. A health coach who helps women with digestive problems isn't necessarily offering the same experience as every other health coach working with women with digestive problems.

Your Endotype helps you understand the particular strengths you bring to that work and the people who are likely to appreciate them. Once you understand those strengths, we can work on explaining them in real human words. Not vague personality descriptions or complicated coaching terminology, but in terms of the problems your clients actually want help solving. That's when you can begin making business decisions based on who you are instead of constantly trying to make somebody else's advice work for you.

What Might Be Getting in the Way

If you've found your way to this podcast, there's a good chance you're somebody who prides herself on being able to figure things out. You listen to experts, gather information, read books, take courses, and then go apply what you've learned. That's a useful skill, and it's probably served you pretty well in other areas of your life.

But here's where things get tricky. It's really hard to figure out what makes you unique all by yourself. Even with ChatGPT helping you. Think about what you do for your coaching clients. You're a mirror for them. They tell you something, and you can reflect it back and ask, "Did you hear what you just said?" You help them recognize patterns, assumptions, and behaviors they couldn't see on their own. It's really hard to be your own mirror.

I also see coaches struggle because they've been trying to follow business advice that doesn't fit the way they naturally work. One woman who went through my masterclass had been building her business with this feeling that she was doing everything wrong. She couldn't understand why the advice that seemed to work for other people wasn't working for her.

As she began understanding her Endotype, she recognized that she wasn't necessarily wrong. She was different from the people giving her that advice. She started making business decisions that fit her, including networking, creating collaborative relationships, and meeting with potential clients. By the end of our eight weeks together, she knew what her next business steps were and felt confident that they were hers. I loved that. Because confidence is great, but confidence plus results? Even better.

Your Next Action Step

I want you to take 20 minutes and look at how you're currently explaining what you do as a coach. If you haven't taken the Endotype Formula Quiz (https://www.endotype.com) yet, start there. It's four questions, and you'll receive a profile that includes a section called "Your Business and Coaching Superpower."

Read that section, and then look at the statement you currently use to introduce yourself at networking events, on your website, or in your social media bio. Are you shining a light on that natural coaching superpower? Or are you mostly talking about your certification, your qualifications, and what you think people should care about?

Take one sentence and rewrite it using the words your potential clients would use to describe the problem they want help solving. You don't need to redesign your website or create an entire marketing campaign today. Start by getting clearer about what you uniquely do and how to explain it. Then find an opportunity to say it to a real person.

Want Help Taking the Next Step?

This is exactly the kind of work we do in my eight-week MasterClass in Your Coaching Business. I work with a small group of six coaches, and we go much deeper into understanding your Endotype and how your natural coaching strengths show up in the specific work you do with your clients.

We look at what makes your coaching unique, the problems your ideal clients are actually trying to solve, and how to explain your work so those people can understand why they'd want to hire you. And we work on the business steps that make sense for you. Not generalized advice to post more content, make videos, or build another lead magnet. We look at who you are, how you naturally work, and what will help you move your business forward.

Learn more about the eight-week masterclass: https://endotypeformula.com/masterclass

And if you're not ready for that, start with the Endotype Formula Quiz (https://www.endotype.com). It's free, it's four questions, and it's a great starting point for understanding what makes your coaching valuable.

Listen Next

Suggested related episode: Why Coaches Lose Clients Before the Sales Call Even Starts

Suggested related episode: Why Your Coaching Website Isn't Getting You Clients

Suggested related episode: How to Choose Coach Collaborations That Actually Bring You Clients

About Laura Hulleman

Laura Hulleman is the founder and creator of the Endotype Formula and host of Getting Coaches Paid. She helps coaches understand themselves, their clients, and the way they naturally build their businesses so they can create an income and impact they are proud of.

Episode Transcript

Getting Coaches Paid — Transcript

Speaker: Laura Hulleman

Hello and welcome to this week's episode of Getting Coaches Paid. I'm your host, Laura Hulleman. I've been in the coaching industry for 16 years. I have helped hundreds of coaches with their coaching businesses.

And on this podcast, and the podcast I had before this one, Raving Coaches, I've interviewed over a hundred different coaches to be able to find out what works, what doesn't. And you know, in all of those interviews and in all the conversations and the forums that I'm in on Facebook and everywhere else, do you know the number one question I see coaches asking and wondering and pondering and trying to figure out and trying to figure out on their own or trying to figure out in the echo chamber that is ChatGPT, how do I get clients? You started as a coach because you have a passion for helping people, because coaching helped you, because you've realized, I've kind of always been coaching and I kind of like to get paid for it. You're trying to build something for yourself.

And coaching seems like a great option. It makes sense for you, which is awesome. I believe in you. I think you are a great coach.

Then why is the struggle to get clients so prevalent with so many coaches? And it's not just new coaches. It's not. It's coaches that have been doing their work for a long time and are now changing their approach or redefining what it is that they do or getting deeper into what they do.

It's coaches that like their work has been doing has been working, working, working and all of a sudden stops working because the culture changes because something changes in the atmosphere or the culture society and s, 1 second the things you were saying no longer work, and you feel like you're back to square one. Or maybe you are a coach starting at square one. Maybe you're still struggling to get those first few clients. Well, welcome.

We're going to talk about that today. And we're going to talk about it from the advice that you've probably received to the two things I know you there's only two things you have to do to be able to get clients. And we're going to talk about how to achieve those two things. how how can we actually do them because they're simple but not necessarily easy to do on your own? You if you found your way here, you're probably one of those people that I work with who kind of prides themselves on being able to figure things out.

It's why you listen to podcasts. Hi, welcome. s, 1 secondYou're on the you're listening to the podcast, right? You gather information, you listen to experts, and then you apply and you go do things. And as you've been listening to the experts who are telling you how to get clients, you've heard a lot of different advice, you've heard the regular sales bros tell you, "It's just a numbers game.

You got to talk to more people. Just keep talking to people." You've heard the social media coaches tell you post more consistently. Tell your story. Do video.

Don't do video. Do Reels. Don't do Reels. Carousels.

Dance. You've heard that it's it's simply about putting out marketing on a consistent basis. So, work your email list. Be about that email list.

It's the only list you own. Email it regularly. Maybe you need to start a Facebook group because that's where people are. And in order to grow any of that ads, ads, ads, ads, do ads, paid ads, ads, you've held workshops, you've written, you've maybe started a podcast of your own, you have done lead generation until you want to quit.

Honestly, if you're like a lot of the coaches I work with, you have tried all the things You've created different lead magnets and put those out there. You've listened to the people that tell you, "Oh, well, you can't sign a client into your $300, $500 a month program. You need to start them at a $47 or have a $14 thing buy-in for them." I don't know about you, but $14 doesn't pay my mortgage. It just doesn't.

You've followed all the advice. And I'm not saying that on their own any one of those things is wrong. I don't think that as a solopreneur and as an individual you can do all of them. Think you need to figure out what's going to work for you.

But none of those are what's going to get you your first initial clients. Those are all kind of mass marketing ideas. Mass marketing. And what you need is a little bit more intimate.

So what's the difference between mass marketing and the intimate marketing? Let's let's think of it in terms of beverages, shall we? CocaCola, Pepsi, they do mass marketing, right? They're kind of a recognizable brand now.

You know what cola is? s, 1 secondEven if you don't drink it, you know what it is. You kind of know the difference between Coke and Pepsi. And so they do mass marketing. They sponsor different things.

They put out, you know, the Christmas bears, polar bears for Coke. Pepsi is always bringing in the new pop star. They're doing mass marketing and it works for them. But what they have and who they are is already recognizable.

When a new beverage company comes on the market, they need they don't do mass marketing. They try and get a handful of people on board with their brand. They have to grow their market. So that might look like samples in a grocery store.

That might look like getting a few key influencers. Like think of liquid death. Have you heard of liquid death? Uh, I I have teenage and young adult men in my life.

Men, not boys anymore. I have to stop calling them boys at some point. I have raised young men. And in the young manosphere, liquid death, which is a beverage, but it was kind of popularized by a handful of comics that do some podcasts, a handful of other influencers that kind of serve this market.

And it's kind of it's basically a flavored water, but instead of like let's drink LaCroix, it's liquid death. They found a niche in they found an untapped market, an underserved market because these young men aren't going to drink their mom's, you know, like sparkling water and LaCroix and diet sodas. So, here's a market that we can serve within a unique brand. But they did it intimately and had built up their brand.

Does that make sense? So here's you health coach. Great. I will tell you if you go around telling yourself telling people like, "Hi, I'm a health coach." and your introduction at the networking is like, "Hi, I'm a health coach and I work with women in their 40s who might be having gut issues and experiencing perimenopausal symptoms." Well, you sound like every other health coach.

I will say that probably depending on the rooms that you're in or the crowd that you're speaking to, there's still probably 25 to 30% of the room that doesn't really understand what a health coach is or does. s, 1 secondThen there's another high percentage that is confused as to whether or not you are a nutrition supplement distributor, whether you are a right like cheer-you-on mindset person, whether you are actually going to like put them on a diet, do you do fitness, is there a workout plan, do I have to eat a salad? They don't know. And so because they don't know, they're not going to ask. It's not interesting enough for them to lean forward and listen.

Hi, I'm Coke. Well, people know what Coke. That sounded funny. I'm CocaCola.

Let's say it that way instead, shall we? Hi, I'm Coca-Cola. People know what it is. They've tried it.

That's all they need to say. That's not true for you. It's not true. You need to do something more dialed in, more intimate.

I think there are six total things that a coach needs to figure out in order to have a thriving and successful coaching business. The first two are what we're going to talk about today. And those are the two things you need to do to start getting those clients into you. How do I get clients?

Do the first two things. Understand what you uniquely do and be able to explain it. And then go talk to people. Those are the only two things you need to do. simple but not easy because here you are maybe a new coach or maybe you're a coach whose work is transforming and you're like well I know what I do and yeah I do work on the digestion and yeah I do work on you know hormones and like that is what I do Laura but it's not what you uniquely do right that's kind of like saying I'm a builder?

Sure. Do you have a specialty? Well, of course you do, right? And even amongst different builder types.

Oh, I do concrete work. Do you mean you pour foundations for buildings or do you mean you pour decorative concrete patio that looks like natural stone? Those are both concrete work. Very different.

Do you can you understand? It's really hard for you and your chat GPT to figure this out on your own s, 1 secondbecause we kind of are our own worst mirrors. You know that you're in coaching. You are the mirror for your clients.

You're able to sit with your clients and they say stuff and then you go, "Did you hear what you just said?" Like, "Let's go back and evaluate that." and they're like, "I didn't even notice that that's what I was saying or thinking or doing or the habit that I need to break." You're a mirror for your clients. It's really hard to be your own mirror. It's really hard to see what's unique and special and powerful about you as a coach. Fortunately, I have a solution for you.

One of the things that I have done is I am the creator of the endotype formula which is a personality profiling assessment specifically for coaches. You can take the endotype quiz. There's a couple of things that are really special about the endotype quiz. First of all, it's only four questions.

So, if you're one of the endotypes right now that just heard me say take a quiz and you were like never going to do it. I hate it. 20 questions. I've got no time for that. It's fine.

I got you. Cuz it's four. Now you might be one of the other endo types and personality types that's like you can't type me in four questions. Is that a dare, friend?

Cuz it feels a little bit like a dare. Go take the endotype quiz. You're going to get back a profile about you as a person, as a as a type. So, it's not all of you.

And you may not resonate with all of it because you had a real and specific life too. And we recognize that, but it's kind of the formula of you. Not the specific individual you, but it's the formula. How you think, how you make decisions, what your coaching superpowers are.

Would you like to know what your coaching superpowers are? Not what you think they are. Because most of the time, the coaches that I work with try and make their coaching superpowers something deeper. I want to say more difficult, but I don't think that's the right way to phrase it.

But in reality, your coaching superpowers are what comes easiest and most natural for you. things that you do that you don't even think about doing, but because they're easy and they just kind of pour out of you naturally, your clients are like, "Every time I talk to you, you make me feel this way. Every time I talk to you, you do this thing for me, and that's why I want to hang out with you. That's why I want to pay you to be my health coach is because you have this superpower that's actually a craving for their endotype. Your endotype has a superpower that is a craving for other endotypes.

Those are your ideal clients. Those are your ideal clients. And right, our system can predict who they are. Then it's a matter of taking what you do, your coaching superpowers, and being able to explain that in what my mom calls real human words.

It's a funny story of how this came up. She and I were actually sitting in her home in Florida and we were watching TV and a Progressive Insurance commercial, I think it was. I think that's the one with Flo came on and this guy is standing in front of this beautiful valley with a river that's running through it. It's just gorgeous.

And Flo pops up like she does and she's like, "Oh, isn't it a crime? Like, don't you love camping here?" And I'm sure there was some talk about insurance and he said something like, "I'm just worried it's going to get spoiled." And she goes, "By them." and she points behind her and there's this lineup of other people who have come to this beautiful vista point to also record their reels and the next person steps up. They all have their phones out and the next person steps up and she says, "Hey fam, it's me. I'm just here grounding in nature to manifest abundance and some other stuff." And I I laughed and I said, "That's coach." And my mom knows I work with coaches.

She knows I've been a coach for a lot of years. She goes, "How do you know that's a coach?" And I said, "That's coach-speak, right? Grounding in nature, manifesting abundance. It's coach-speak.

A very specific type of coach, but it's coach-speak." And she said, "Laura, those aren't real human words. I have no idea what that woman is saying. And a light bulb went off in me. My mom would have been so many coaches best client whether it was health or finance or relationship or parenting having I'm the oldest and I'm right she had me pretty young.

I was there as she was struggling through a lot of her life. And it was only towards the latter part of her life that she actually got a lot of the help and a lot of the reframing and a lot of the support that she needed to feel like she belonged, like she was functional, like she was making confident choices. She would have been so many coaches best client. But if she had heard what I hear when I go to networking events, when I go to virtual networking or when I look at many coaches websites and many coaches [clears throat] posts on social media, it's a lot of coach-speak.

It's not real human words. the way your ideal clients are describing the problem they have are describing the problem they or the solutions that they want. You're not using it. You're trying to come up with something fun, funky, magical, uh, intelligent, powerful, confident. Did I say confident already?

I might have. And in the power of all those words or in the plenty of all those words, what happens is you lose the power. When you can explain what you uniquely do in a way that your ideal clients understand and then you go talk to real people, something changes in your business. It's one of the things that I do.

I I offer a master class in your coaching business and all there's in in eight weeks meeting as a group there's measurable results for every one of those coaches. So let me tell you just a couple of stories about what happens when you can figure out these two things. One of my coaches she big believer in networking. She ran her own networking groups.

She attended a lot of the same networking groups and she wasn't getting any clients. She was struggling. s, 1 secondWe worked on her explain what you uniquely do. She went back to the exact same networking groups that she has always been a part of and suddenly there was a different response when she introduced herself in a way her clients could understand or in a way the rest of the people in the room could understand. She had people come up to her afterwards and go, "I'd really like to meet with you." She had men in the room.

Now, she's a coach that works predominantly with women. She had men in the room that walked up to her and said, "You need to speak to my wife. I need to connect you to the lady at work. You have to come speak to this women's group in part of this organization I'm a part of because they need to hear what it is that you're saying." Same people in the room.

The only thing that changed is she explained what she did better based on her endotype, based on real human words, based on the problem her clients are actually trying to solve for. I had another client in one of my master classes. She very successfully was running Eventbrite workshops, right? So, she was already at the do the workshop stage and she would get people to sign up they wouldn't convert and in fact a lot of people would sign up because they were free but wouldn't attend all of a sudden we so we worked on how to explain what she uniquely did and then we worked on how to explain that in terms of her first step which was the workshop she could talk to real human people because she had figured out this workshop system on Eventbrite and she could gather people to her that way to talk to real people.

And so we worked on how do you explain what this workshop is about? How do we right give them just enough? And she got like over a hundred people, 140 people to sign up. And just about half of them attended and three or four immediately after she's gone through this 8week program, three or four immediately booked the next step.

Like she hadn't even said or sent out the followup of the next step and two people were like, "Yeah, yeah, we need to talk some more." She hadn't ever gotten that kind of a response before. What did she do different? She understood what she uniquely did. She understood the problem her clients were trying to solve for and was able to use real human words.

That's all you have to do, my friends. The last story I'll tell you is about an amazing woman who took my master class. And she said the biggest thing that she got out of it was she had been going through building her business feeling like she was doing it wrong. Like somehow she was wrong.

She couldn't figure out what she kept doing wrong or how she was different or why all the advice that everybody had given her didn't work and all and and by understanding her endotype fully which we do in the master class she was able to go I'm not wrong I'm different than a lot of the other people that are giving this advice. What if I learned what if I did it my way? And then she started doing that and she started networking and creating collaborative relationships and meeting with new clients. And best, right, is that she was able to walk away from 8 weeks confidently knowing what her next few business steps were and felt like they were hers.

She was going to do it her way. She had confidence in her way of doing it and it was working. So, I guess that's a it's a twofer, right? Confidence is great, but confidence plus results even better.

My friend, it is simple but not easy to get clients in your coaching business. You do have a unique gift and right now out there somewhere, your ideal clients woke up this morning and as they were, you know, in that almost awake stage, they remembered that problem. s, 1 secondthat problem you help them fix. And when they go to bed tonight, just before they drift off or just before they put on the TV to help them fall asleep, cuz their brain won't stop reminding them about the problem that they have never been able to fix for themselves. They're going to think about that problem.

You have the unique ability to be able to help them solve that. They just don't know you exist. And even when they're in the room with you, just like that first client I told you about, she was in the room. She was explaining it to the best of her ability at that time, but nobody was interested.

Nobody was reacting until she got a little bit of help to be able to explain that better. So, your next steps today, my friend, if you have not yet taken the endotype formula quiz, endotype.com , we'll drop that link in the show notes, and I want you to take that quiz. I want you to read through the profile and see how much we can figure out in four questions. But I want you to pay special attention to that little box towards the top that says your business and coaching superpower.

And I want you to look at that because that's the unique thing that comes naturally to you. Now, it's just a few sentences. In our master class that I offer, we go much deeper into understanding exactly how it is that you apply it. Not just your endotype in a vague way applies it, but how you are doing it already with the type of coaching you are doing, with the people that you are trying to connect with.

But pay attention and start thinking about am I shining a light in my what I do statement in my marketing as I explain my coaching. Am I shining a light on s, 1 secondthis coaching superpower or am I concentrating on my certification, my qualification, right? Like what I think is important instead of what my clients actually see about me and love. And then my friend, if you want more information on the master class, I'm happy to share that with you too.

We'll drop that link into the show notes of this podcast. Also, it's a small group class I offer a few times a year, eight weeks. We put six coaches in it and you have measurable results because they're uniquely the information that we share and the things that you will learn is uniquely tailored to you and not just generalized. Post more, do better content, videos, dance, set up a lead generator, set up a free lead magnet.

Those are all great ideas, but none of them will work, my friend, until you understand what you uniquely do. Then go talk to people and test it out. We'll talk to you soon.